We set out on a unique challenge to uncover which Olympic-related videos made it into the top 100 across various countries between July 26 and August 22, 2024. Our goal was not only to see which content captivated audiences during the Paris 2024 Games but also to compare it against all other content across different verticals to understand the share of voice Olympic content achieved.
We benchmarked data from regions including Australia, Brazil, Canada, France, Germany, India, Indonesia, Japan, New Zealand, Russia, South Korea, Spain, Turkey, the United Kingdom, the United States of America, and even globally.
In the US, the standout video was NBC Sports' "Beyoncé Introduces Team USA, from Simone Biles to Noah Lyles," which topped the list with over 10 million views, making it the most-watched Olympic-related content on YouTube during this period.
🇦🇺 Australia
Sky News: ‘Embarrassing’: Australia’s Olympic breakdancing ‘dud’ performance 9.6 million views
Rank: 1/100 in the most viewed videos in Australia
Fox News: World reacts to Aussie's 'breaking' performance in Paris 😓 after sport is debuted for first time 3.5 million views
Rank: 6/100 in the most viewed videos in Australia
‘A few laughs’: Australia’s breakdancer Raygun makes worldwide splash 2.5 million views
Rank: 11/100 in the most viewed videos in Australia
Four more videos similar to the above are in the Top 100 Most Viewed videos in Australia. One video criticizing the Opening Ceremony also appears on this list. It’s interesting to note that these videos are not from the Rights-Holding Broadcaster.
🇧🇷 Brazil
Rank: 7/100 Most viewed video in Brazil
CazéTV occupy also the top 8,9,10,11,12,13,16,19,20,21, 23,24,28,29,30,32,43,45,48, etc.
Date: 26 July - 22 august total views 642 million views and 2.3 million new subscribers
🇨🇦 Canada
CBC News Raygun ‘devastated’ by online hate after Olympics performance 2.1 million views
Ranked: 30/100 most watched in Canada
Raygun's coverage in Canada is very different from that in Australia. It's important to note that CBC is a rightsholder. Aside from this clip, no other video appeared in the Top 100 most-watched videos in Canada.
🇫🇷 France
Eurosport Céline Dion chante "L'hymne à l'amour" sur la Tour Eiffel à la cérémonie d'ouverture 6.9 million views
Ranked: 3/100 most watched videos
Eurosport also has clips ranked in these positions: 4,5,27,28,41,42 in the Top 100 most watched Youtube videos in France.
On Imane Khelif Eurosport ran this clip which Ranked 51 in France. 1.9 million views
Eurosport: JO PARIS 2024 - L'abandon en larmes d'Angela Carini face à Imane Khelif, interdite de combat en 2023
In terms of non rights holders this video ranked 84th most watched in France at 1.8 million views
Daniel Vindigni L'abomination satanique
🇩🇪 Germany
There are no Paris 2024 Olympic Games videos in the Top 100 of most watched clips in Germany.
🇮🇳 India
There are no Paris 2024 Olympic Games videos in the Top 100 of most watched clips in India.
🇮🇩 Indonesia
There are no Paris 2024 Olympic Games videos in the Top 100 of most watched clips in Indonesia.
🇯🇵 Japan
There are no Paris 2024 Olympic Games videos in the Top 100 of most watched clips in Japan.
🇳🇿 New Zealand
There are no Paris 2024 Olympic Games videos in the Top 100 of most watched clips in New Zealand.
🇷🇺 Russia
The Olympics have been deleted. There are no Paris 2024 Olympic Games videos in the Top 100 of most watched clips in Russia
🇰🇷 South Korea
MBC News 11
Ranked 30/100 [오늘의 파리] "잔인하고 비열!" 분노 끝에..'최강' 중국 격파 '대이변
The Olympics break through Kpop dominated content as videos with Games time footage appear in the following positions: 34, 61,62,76,77,95.
🇪🇸 Spain
El Pais Jornada inaugural de los Juegos Olímpicos de París 2024 1.6 million views - (very boring)
Ranked: 40/100 most watched videos in Spain
🇹🇷 Turkey
Maçın Tamamı | Brezilya - Türkiye "Paris 2024 Bronz Madalya Maçı" x Derby
Ranked 38/100
Noluyo Ya ¿ Olimpiyat Sporcularımız İle Paris Turu ! 1.6 million views (no games time footage)
Ranked 60/100 most watched videos in Turkey
The athlete Kylia Nemour... She was expelled by France and welcomed by Algeria, where she won her first gold medal at the Paris 2024 Olympics. 1.4 milliion views
Ranked 79/100 most watched videos in Turkey
🇬🇧 United Kingdom
Off The Kirb Ministries: Christians Started Boycotting the Olympics, THEN This Happens. 4.8 million views, 198,000 Likes
Ranked: 18/100 most watched videos in the UK
Paris Olympics organisers apologise for opening ceremony's unintentional Last Supper parody 3.8 million views
Ranked 42/100 most watched in the UK
Four more videos rank in the following positions: 53,63,68 and 95.
🇺🇸 United States of America
NBC: Beyonce introduces Team USA, from Simone Biles to Noah Lyles | Paris Olympics | NBC Sports
Ranked:40/100 Over 10 million views
In the Top 100 in the US only one other Olympic related video exists. It's about the Turkish sharpshooter Yusuf Dikec takes the internet BY STORM at the Paris Olympics at over 6 million views
Worldwide
No Paris 2024 Olympic related video made the top 100 list.