With 84 days until the Paris 2024 Summer Olympic Games, Share of Voice is closely monitoring social media channels, focusing not only on qualified Olympians but also on sports, National Olympic Committees, and other influencers heading to the Games.
Based on Instagram data from the past 30 days, we wanted to identify which Olympians garnered the most interactions after mentioning 'Paris 2024' or hinting at their Olympic participation in their own Instagram posts. We turned to Sponsor Seeker and our analytics tools and identified the following top five.
Top 5 posts of Olympians on the Road to Paris 2024
In his post, Wu mentions other athletes also on the Road to Paris 2024, including himself. This post was his best-performing on Instagram ever, with over 7,000 interactions.
Romain promotes a contest with French sponsor EDF. This commercial post is his fourth best-performing ever, the top three being from his gold medal win at Tokyo 2020.
Busenaz gives thanks and urges everyone to stay positive ahead of the Paris 2024 Summer Olympics.
LeBron James does not mention the Paris 2024 Summer Olympics in his post, but we can all take a guess...
He is not an athlete but a head of state. His post received the most interactions on Instagram regarding qualification for the Paris 2024 Summer Olympics and not just from the past 30 days...since the closing ceremony of the Tokyo 2020 Olympics!
Did you know?
Share of Voice has developed the first-ever psychographic database of Olympians, currently comprising over 2,000 athletes headed to the Paris 2024 Summer Olympic Games. The purpose of this database is not only to gain deep social insights but also to assist commercially struggling athletes with their data.