The Olympics present a unique opportunity every four years for International Federations (IFs) to capitalize on global exposure. Even though the broadcast rights are tightly controlled, there are still numerous strategies IFs can employ to augment their share of voice. By leveraging social media, engaging content, and standout athlete performances, federations can convert Olympic buzz into sustained growth and brand visibility.

In our previous report, we highlighted absolute follower growth during the Paris 2024 Summer Olympics. This time, we’re diving into relative growth on Instagram, showcasing which federations saw the largest percentage increase.

Paris 2024 Summer IF absolute growth

Breakdown
After the Paris 2024 Olympics the data shows that Olympic Golf led with 155.32% (+35,824) growth, proving the sport’s appeal surged during Paris 2024. FIG Gymnastics and World Aquatics followed with 50.87% (+149,027)  and 44.73% (+423,660), respectively, reflecting strong engagement with their fanbases.

Smaller but Steady Gains
WDSF Breaking for Gold (34.84%), ISA Surfing (16.98%), and World Rowing (16.41%) also experienced notable relative growth, expanding their reach beyond niche audiencess

Minimal Growth
Major federations like FIFA (0.48%) and World Rugby (0.52%) saw smaller increases due to their already vast followings. Meanwhile, International Weightlifting Federation (1.37%) and World Pentathlon (0.88%) were at the bottom, with minimal relative growth.

Why It Matters
‍Relative growth highlights how well federations converted Olympic exposure into lasting fan engagement, a key indicator of long-term influence and brand expansion.

Top 10 Ranking (26 July - 13 August 2024)

1. Golf (IGF) 155.32%
2. Gymnastics (FIG) 50.87%
3. World Aquatics (FINA) 44.73%
4. International Table Tennis Federation (ITTF) 42.16%
5. WDSF Breaking for Gold 34.84%
6. Surfing (ISA) 16.98%
7. World Rowing 16.41%
8. International Hockey Federation (FIH) 14.42%
9. United World Wrestling 12.37%
10. World Archery 12.06%